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Perspective.

Better decisions.

Helping fashion & lifestyle brands gain clarity on product, market, and commercial strategy.

Studio desk with clothing rack and moodboard, New York skyline in the window

Who We Help

We work with fashion & lifestyle brands at different stages — from those shaping their direction to those exploring what's next.

Entering the U.S. market

Rethinking product strategy

Scaling wholesale

Preparing for the next stage of growth

Looking for an outside strategic perspective

Why With Viket

Because proximity creates blind spots.

Your team knows your brand. With Viket, you gain an outside perspective shaped by 20+ years in fashion.

Independent perspective

A fresh, objective view of the business.

Industry experience

Perspective grounded in 20+ years inside the fashion industry.

Collaborative thinking

Working closely with your team, bringing an outside perspective to what you already know.

How We Think

PERSPECTIVE Looking at the big picture and the details.

QUESTIONS Asking what actually matters.

CLARITY Making sense of the information and the options.

ALIGNMENT Getting the team moving in the same direction.

DECISION Supporting confident next steps.

Services

Tailored support for your most important decisions.

EXPLORE SERVICES →

U.S. Market Strategy

For brands entering, navigating, or growing in the U.S. market.

Ongoing U.S. Support

Local follow-through for brands building their U.S. presence — from buyer follow-ups to relationship management and ongoing commercial support.

Product & Commercial Strategy

Connecting product and merchandising decisions with market opportunity.

Strategic Thinking Partnership

An experienced outside perspective for founders and leadership teams navigating important decisions.

Stack of books labeled New York, Istanbul, Paris, London on a desk with a coffee mug and framed photos

About Viket

A fashion perspective, built from inside the industry.

With 20+ years in fashion, my experience spans buying, merchandising, wholesale, and commercial strategy across both the U.S. and international markets.

I've worked between Istanbul and New York, with time spent across the fashion markets of Paris, Milan, and London along the way. That mix — Istanbul's sourcing and production world, New York's retail and brand landscape — still shapes how I approach the business today.

Every With Viket engagement draws on that same combination: real industry experience, and a network built from years of working closely with brands, retailers, and buyers.

Selected Career Experience

Harvey Nichols

VAKKO

AMERICAN RAG

CIE

MIGUELINA

Network